Mixpanel is a world-leading analytics platform that helps companies measure data and build better products through data. Having raised its Series C from Bain and its Series B/A from a16z, it has become the go-to product for teams everywhere to drive …
Our marketing needs to be have more of a community marketing function in places like India, Israel and Singapore, and above all North America…
We are a pretty lean team of under 20 marketers…and what we need is someone who can architect the in-person community around our product.
They will have to have done a product job or used product analytics before because they need the legitimacy to have conversations. Then it’s all about their ability to lead or kick off that series of meet-ups, with the supporting online presence in the relevant Reddit forums, Slack channels etc. So in total two things matter: someone who understands the space and someone is who is naturally capable of putting together high-grade events or programs.
- Based in the Bay Area
- Product, engineering, design or developer events background; understands how to build programs for this community
- Real life examples of putting together physical meetups with digital outreach in an innovative and savvy way
Mixpanel will need you to plan and architect a community engagement strategy that will appeal to their product-centric customer base.
Mixpanel will need you to host (incl. overseeing all logistical arrangements) regular events at their office in SF with the relevant digital support (sharing on groups, forums etc) alongside the physical activation.
Improve and refine the community strategy in line with feedback from each events and the team at Mixpanel.
- Community Marketing Consultation
- Social and Community Listening
- Planning and hosting meetups at Mixpanel's office off of French Street, SF
- Goal and KPI Development and Setting
A quick reminder on the way we work best
We've taken the terms of engagement and put them into normal English. Of course the full Ts and Cs on the website are there for the lawyers (masochists) among you, but this will give you a quick sense of what they say.
Please be respectful and know that everyone is trying their best
The best work happens in clean and well-lit places where respect, clear communication and constructive feedback is encouraged. Anyone working with Passionfruit is asked to treat people they way they'd like to be treated.
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Our role is to help facilitate the best possible work and collaboration that we can. We take that role seriously and will always go the extra mile to make it happen. Ultimately though, whether you're a user or a specialist, the buck stops with you.
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Let's play fair: we're running a business too
We're not big believers in the stick: we've intentionally designed a carrot-led experience which encourages users and specialists to stay "on platform". That said, if you try to go around us, we're tightly buttoned up from a legal perspective and will have no issues getting the stick out.